TopicWhy SEO is an Essential Puzzle of Digital Marketing
Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., it almost sounds like we’re proposing a bowl of alphabet soup – hot, steamy and full of broth. Yet, from a marketing perspective, those noodles are really two sides of the same plan.Pay-per-click or other forms of paid advertising are essential for any brand looking to garner some much needed attention and traffic be it to your website or physical location. And with a reported 9.97 billion U.S. Google searches in July 2019 alone, it’s easy to see why getting your overall digital marketing plan right matters. While paid advertising certainly fills some admirable shoes, SEO is also essential to boost your brand and heighten your industry authority, and even generate more leads, but sometimes the “Why” behind it gets a little fuzzy. So, let’s dive in and clear the path.